Curriculum

The MBA program at GenevaTech Business School (GTBS) is a master’s program for experienced professionals, executives, entrepreneurs, and public sector leaders who aspire to become transformational leaders in their respective industries in an increasingly digital and technology-driven world.

Artificial Intelligence, data-informed management, sustainability, digital transformation, innovation, and ethical leadership are embedded across every program, ensuring graduates are equipped to lead organizations through change, create measurable impact, and thrive in an increasingly interconnected world.

Distinct from conventional MBA programs, the GTBS Professional MBA acknowledges prior professional experience and enables students to integrate their practical expertise into their academic learning, enhancing the value of their MBA degree.

The program combines Swiss-quality business education, technology-enabled learning, Recognition of Prior Professional Learning (RPL), and industry-focused specialization to create flexible, career-oriented MBA pathways across emerging disciplines. Through a structured RPL framework, participants may earn academic credit for validated professional experience, allowing them to focus on developing advanced managerial competencies and specialization.

Built on Swiss academic excellence and aligned with the European Credit Transfer and Accumulation System (ECTS), each Professional MBA combines strategic business education with industry-specific specialization, enabling participants to strengthen their leadership capabilities while addressing the evolving challenges of a technology-driven global economy.

The Executive MBA comprises 60 ECTS, which can be upgraded to Regular MBA (90 ECTS) by adding an applied research thesis. The program is delivered through flexible online and hybrid learning formats. The curriculum combines a common executive management core, discipline-specific specialization, rigorous RPL assessment, and an applied business transformation thesis that addresses a real organizational challenge.

The program develops strategic leaders who are capable of driving innovation, managing digital transformation, making evidence-based decisions, and creating sustainable value for organizations operating in today’s global knowledge economy.

Common Core

All MBA participants complete a common management curriculum of the following 10 courses, carrying 03 ECTS each:

• Strategic Leadership
• Corporate Governance
• AI for Public and Social Impact
• Digital Transformation
• Project Management
• Innovation and Entrepreneurship
• Financial Management
• Innovation & Design Thinking
• Global Business Ethics
• Research Methodology

Specializations

The MBA Program offers a diverse portfolio of industry-focused specializations designed to transform experienced professionals into visionary leaders within their respective sectors. While every participant completes a common leadership and management core, each specialization provides advanced knowledge, strategic insights, and practical competencies tailored to the unique challenges and opportunities of a specific industry.

These options cover areas like AI, Business Analytics, Data Science, Informatics, and Technology Innovation, which focus on using new technologies to improve decision-making and grow organizations. The program also offers specializations in Business Transformation, Management of Technology, ESG & Sustainability, Development Economics, Healthcare Management, Education Leadership, Education Technology, Disaster Management, NGO Leadership, Digital Finance, Public Finance, Public Policy & Governance and Supply Chain Management.

By integrating Artificial Intelligence, digital transformation, innovation, sustainability, and evidence-based decision-making throughout the curriculum, these specialized MBA program prepares graduates to lead organizations, drive meaningful change, and create lasting impact in both developed and emerging economies.