Curriculum

During the first two years of the programme, students develop a comprehensive understanding of modern business through a balanced curriculum comprising the following areas:

Common Core

Semester 1

• Principles of Management
• Principles of Economics
• Business Mathematics
• Business Communication
• Digital Literacy & Productivity Tools

Semester 2

• Financial Accounting
• Marketing Principles
• Business Statistics
• Organizational Behaviour
• Artificial Intelligence for Business Foundations

Semester 3

• Financial Management
• Human Resource Management
• Operations Management
• Business Law
• Data Analytics for Business

Semester 4

• Entrepreneurship
• Innovation Management
• Digital Business Strategy
• Business Research Methods
• Sustainability & ESG

Specializations

• AI and Business Transformation
• FinTech and Digital Finance
• Business Analytics and Data Science
• Digital Business and Innovation
• Entrepreneurship and Start-up Management
• Sustainable Business and ESG Leadership
• International Trade and Commerce
• Media and Digital Communication
• Cyber Security and Digital Risk Management
• Education Technology and AI

The Bachelor of Business Administration (BBA) at GenevaTech Business School offers a range of future-focused specializations that enable students to develop expertise in high-demand business disciplines while building a strong foundation in management, leadership, and digital innovation. Each specialization combines academic rigor with practical application, integrating emerging technologies, Artificial Intelligence, data-driven decision-making, sustainability, and global business perspectives.

Designed in consultation with industry trends and international best practices, these specializations prepare graduates for successful careers in the private, public, and entrepreneurial sectors, while providing a strong pathway to postgraduate studies and lifelong professional development.

Additionally, the students benefit from exposure to real-world challenges and innovative learning experiences, equipping them with the adaptability and skills needed to thrive in a rapidly evolving global business landscape.

Each specialization consists of five courses (6 ECTS each), undertaken in the 5th semester (year-3 of the program).

Semester 5

• Four Specialization Courses
• One Elective

Semester 6

• Internship / Industry Placement
• Capstone Business Project
• Leadership & Ethics
• Contemporary Business Issues

BBA in AI and Business Transformation

Develop expertise in applying Artificial Intelligence, automation, and digital technologies to redesign business models, improve operational efficiency, and lead organizational transformation in the digital economy.

• AI Applications for Business
• Business Process Transformation & Automation
• Digital Strategy and Platform Business Models
• Intelligent Decision Support Systems
• AI Innovation and Business Transformation Project

BBA in Digital Finance

Build a strong foundation in modern finance, FinTech, digital banking, investment management, blockchain, financial technologies, and AI-enabled financial decision-making. This specialization equips students with the practical skills and industry knowledge required to excel in the rapidly evolving digital finance sector.

• Financial Technology (FinTech)
• Digital Banking and Payment Systems
• Investment and Portfolio Management
• Blockchain and Digital Assets
• Financial Analytics and Risk Management

BBA in Business Analytics and Data Science

Develop analytical and quantitative skills to transform data into strategic business insights using business intelligence, predictive analytics, machine learning, and data visualization.

• Business Intelligence and Data Visualization
• Business Analytics using Python
• Predictive Analytics and Machine Learning
• Data Mining and Decision Analytics
• Applied Business Analytics Project

BBA in Digital Business and Innovation

Learn how digital technologies are reshaping organizations, markets, and customer experiences while developing competencies in innovation management, digital strategy, platform business models, and business transformation.

• Digital Business Models
• Innovation Management
• E-Commerce and Digital Platforms
• Customer Experience and Digital Marketing
• Digital Innovation Project

BBA in Entrepreneurship and Start-up Management

Prepare to launch and scale innovative ventures by developing entrepreneurial thinking, opportunity recognition, business model development, venture financing, innovation, and leadership skills.

• Entrepreneurial Mindset and Opportunity Recognition
• New Venture Creation
• Startup Finance and Venture Capital
• Business Model Innovation
• Startup Incubation and Venture Acceleration Project

BBA in Sustainable Business and ESG Leadership

Develop expertise in sustainable business practices, Environmental, Social and Governance (ESG) principles, responsible leadership, circular economy, climate resilience, and sustainable value creation.

• Sustainable Business Strategy
• Environmental, Social and Governance (ESG)
• Circular Economy and Green Innovation
• Corporate Sustainability Reporting
• Sustainable Enterprise Consulting Project

BBA in International Trade and Commerce

Gain comprehensive knowledge of international business, global markets, trade policy, export management, logistics, customs, international finance, and cross-border commercial strategy.

• International Trade Theory and Practice
• Global Supply Chain and Logistics
• Export–Import Management
• International Trade Law and Commercial Contracts
• Global Market Entry Strategy Project

BBA in Media and Digital Communication

Develop expertise in strategic communication, digital marketing, social media, content creation, branding, multimedia storytelling, AI-powered communication, and digital audience engagement.

• Strategic Media and Corporate Communication
• Digital Marketing and Social Media Strategy
• Content Creation and Multimedia Production
• Branding and Digital Reputation Management
• Integrated Digital Communication Campaign Project

BBA in Cyber Security and Digital Risk Management

Provide graduates with knowledge of cyber threats, information security governance, regulatory compliance, digital resilience, and strategic risk management.

• Cyber Security Fundamentals for Business
• Information Security Governance and Risk Management
• Cyber Law, Privacy and Digital Compliance
• Cyber Risk, Business Continuity and Crisis Management

Enterprise Cyber Security Strategy and Digital Risk Management Project