BS in Media & Digital Communication
Semester | Key Courses | Experiential Component |
1 | Introduction to Marketing · Media Studies · Communication Skills | Creative Workshop |
2 | Digital Media Tools · Consumer Behavior · Business Analytics | Social Media Campaign Lab |
3 | Integrated Marketing Communications · E-Commerce · Branding & Design | Brand Case Project |
4 | Content Strategy · SEO & SEM · Video Production | Digital Marketing Simulation |
5 | Influencer Marketing · Ethics & Public Relations · Elective | Internship (Agency / Media Firm) |
6 | Strategic Marketing Leadership | Capstone: Cross-Platform Brand Strategy |
Graduate Outcomes:
Digital marketer, social media strategist, brand manager, content creator, media planner.
Program Offered
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